Small Business Solutions

StarterSuccess is owned and operated by NFL Hall of Fame legend and self-described “Serial Entrepreneur” Fran Tarkenton. Fran is a hands-on entrepreneur who has launched some 20 companies since retiring from his NFL Hall of Fame career.

StarterCRM was created for small businesses to get a start in enhancing their daily efforts by:

  • Organizing your contacts/customers
  • Building Relationships
  • Closing more sales
  • And getting one more customer


Lodestar Technology Labs, LLC

StarterCRM is wholly owned by Lodestar Technology Labs LLC, a privately held company headquartered in Atlanta, Georgia. Lodestar has developed one of the first complete online office suites designed specifically for small businesses which are marketed under the StarterSuccess brand and which are available at is comprised of a bundle of 3 of these applications.

Companies use the StarterSuccess family of On-Demand software applications for everything from human resource management, document creation and business development to sales, marketing and many more key office functions.  For an affordable monthly or annual subscription our customers can access important company documents, update their Websites or conduct staff trainings easily and conveniently, any time — anywhere. To top it off, all technical support and product upgrades are included with every subscription.

Decreasing Costs. Increasing Capabilities

Lodestar Labs strives to provide advanced technological solutions tailored to the unique software needs of small businesses with fewer than 50 employees. With that idea in mind, our primary mission is to design software that optimizes accessibility and efficiency by facilitating cross-platform, multi-user access to a centralized online environment. In other words, our software facilitates seamless collaboration among small business owners and their employees by allowing them to access key documents, upload files to their company Web site or conduct staff training exercises, for example, any time — anywhere in the world.

We are able to reduce infrastructure costs for end-user businesses by delivering almost all of our products via the Internet using a subscription-based pricing model. The long-term benefit to our end-user lies in the resultant reassignment of productivity software as a variable expense (purchased on demand), rather than a fixed cost at the time of initial purchase.

Lodestar Technology Labs LLC
3340 Peachtree Road, Suite 2300
Atlanta, Georgia 30326
Phone 404-261-1810